Digital marketing trends for 2021
2020 gave us Covid-19 which ended up making must countries around the world into lockdown, a lot of business struggled, only those who were innovative and was already using the internet as their core business marketing and sales platform weren’t hit much.
Is there going to be changes in 2021, You can take a guess, but covid-19 isn’t gone and most countries are already experiencing second wave of the virus, some have been forced to consider another lock down or a strict measure to ensure they curb the spread of the virus.
So what does this mean to business?
Your guess is as good as mine, it time to embrace and integrate the internet for your business marketing in 2021.
Let’s look at digital marketing trends for 2021.
1. Local SEO for visibility
If you run or own a small business, THE most important things you need to do is ensure your local listings are verified and kept current on various search platforms. Google My Business listing provides valuable information such as services, time of business, and geographical location about your business. It’s one of the key factors in search and you should take advantage of Google listing.
2. Use Social Media To Engage & Retain customers
Organizations should be prepared to dedicate more resources to social media marketing in 2021. During the COVID-19 pandemic, marketers are increasingly making customer retention a priority. This will continue well into 2021. The pandemic has dramatically increased the amount of time people spend online which includes how they research products, brands, and organizations.
This consumer shift creates new opportunities for marketers to increase their reach with new audiences and re-engage with long-time customers.
3. Email Marketing for customer for conversion
Email marketing is highly effective strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.
According to statistics, the number of active email users is forecasted to reach 4.3 billion in 2023.
293.6 billion emails were sent and received each day.
Average expected ROI is $42 for every $1 you spend on email marketing.
So you shouldn’t miss out on converting your prospect into buying customers and buying customers in loyal customers.
Don’t know how to set up email marketing for your business, reach out let me help you achieve your business goal in 2021.
4. Paid ads for target specific audience
Paid ads are becoming increasingly important if you really want to reach your target audience. But spending money doesn’t guarantee success especially if you are not doing it the right way. You could spend good money on Facebook Ads and still struggle to get results.
But if you’re going to invest in paid Ads, you must ensure that you know what you want and what you’re doing.
5. Create More Interactive Content
Creating interactive content on your website or social media or social media handle is a great way to provide value for visitors, get them to engage with your brand, and learn more about them. For example, suppose you are a realtor and add a simple but effective mortgage calculator to your website. You’re now offering value to your visitors while also learning more about them based on the data that they enter into the calculator. This info, in turn, can help you refine your personas and offer-targeting.
6. Improved Retention through Segmentation
You spend less money to keep your existing customers than earn new ones, marketing experts always recommend exerting more effort into retaining your existing customer. Happy customers tend to tell their friends and provide referrals to help increase revenue. They’re also more likely to give your direct and honest feedback about issues that will only strengthen your brand.
So where do you go from here?
“If your business is not on the internet, then your business will be out of business.” — Bill Gates.
This is the best time to integrate digital marketing into your marketing plan and see your business scale up.
