How to write a product description that sells.

Have you browse through an online store (E-commerce website) for a product and you see things like “100% Cotton, available in different colours and sizes”

That’s what is available on 90% of online stores.

Yes, your product is of good quality,

but do you realize everybody says the same of their product.

The truth is people don’t really care,

they just want to know if the product will solve their immediate problem.

Most online vendors focus more on their product when writing their product description rather than focus on the buy’s needs.

Some online vendors go as little as displaying only image of their product.

Yes, images speak volume but description does the conviction.

Don’t just display only the image of your products, you need to include a well written product description.

So why do you need a product description?

According to report, 87% of online shoppers’ rate product description extremely important when deciding to purchase a product.

Product description is written so that people can use them to decide what product they want to buy.

Writing a confusing and complicated product description, can lead to lose of sales.

There are two types of product description.

1. Product description that TELLS.

2. Product description that SELLS.

What most online vendors focus on when writing product description is tell what their product is all about rather than sell the product to the customer.

So how do you write a product description that sells?

1. Define your TARGET AUDIENCE. Remember your product isn’t for everyone.

2. State features but emphasize on the benefits of your product.

3. Explain how your product will solve the buyer’s problem.

4. Speak the language of your audience.

5. Find an emotional connection with your audience.

Put all this together and you will have an amazing product description that will make your customer call you.

Let’s take an example
Let’s a product description for a waist trimmer below

WAIST TRAINER TRAINING TRIMMER BELT: Our waist trainer is made of 100% latex-free stretchy neoprene finest fabric, which means it is easy to clean, fits to your body, and will not pitch or irritate your skin. Double hook&loop adjustment for sizing accuracy. Mesh backing for breathability during hot sauna or other fitness activities.The waist cincher belt is perfect for weight loss training or even postpartum back support.

From the product description above, you can see, we successfully applied all the five guide listed above.

We identified our target audience; Those who want to lose weight or need postpartum back support.

We also stated the product features but focus more on the benefits of each feature.

We went ahead to show how it will solve the buyers problem.

Take a clue from this to write a product description that will get your customer so click on the add to cart and eventually buy your product.